On the launch of this trailer at Yashraj Studios, today we interacted with Bindu  (Parineeti, Who was looking really hot in yellow) and Abhimanyu (Ayushman, who was sporting a morepankhi dhoti and shimmering gaudy shoes and a Bengali Kurta and was looking really dashing) and director of the movie, Akshay Roy (Probably one of the most soft spoken and down to earth directors that I have met in recent past), More on this later…now we will talk about the innovative promotion of the movie, Meri Pyaari Bindu.

Meri Pyaari Bindu ! What is it all about…

Ayushman says that this movie is story of a writer, Abhimanyu Roy and his nostalgia about his soulmate and only love of his life, Bindu. (Nostalgia just like that of Phantom cigarettes and fatafat candy, Kismi toffee bar and keema samosas)

Akshay adds that this is not a love-story essentially. Its about the emotions between soulmates.

Theatrical trailer of ‘Meri Pyaari Bindu’, is broken up into 5 parts, first of which released today. Its one of its kind promotion for a movie. Why?

Its journey of Abhimanyu and Bindu with a span of 35 years as shown in the film, 1983 when he first saw Bindu from ‘Khidki’ of of his ‘Baadi’, in Kolkata, to present times, when Bindu is no where around and he is writing his story…in chapters…!


First part of the trailer is called ‘Samosa and Chutney’…and in the background is the haunting tune from the movie Howrah Bridge, Aiye Meherbaan…


This first part is sweet and cheesy, which has a trademark Yashraj feelgood factor, with a special Maneesh Sharma, tadka added to it… It will remind you of ‘Dum laga ke haisha’. (Probably because the element of old bollywood musical charm attached to both of them)

So far so good…

We have watched all the five chapters of the trailer, We wont give out any spoilers of part 2 which will release tomorrow…we will come back tomorrow with more on Meri Pyaari Bindu and will talk about another Nostalgic Memory about Bindu from Abhimanyu’s memory lane.

Yohaann Bhaargava
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Yohaann Bhaargava

Head - Business Development at SCRIPTORS
Movie Buff. Yohaann is a film critic with Jagran Prakashan Limited. He has been associated with Print and TV media as a branding professional. Presently he is a screenwriter trying to bring in some good scripts up for Bollywood. At Scriptors he works as a writer and handles business development.
Yohaann Bhaargava
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